Become a Sponsor and Take Advantage of This Site’s Prime Real Estate
An independent site like ours is the ideal marketing space for any company doing business in the Bay Area (see below for political ads). Since our pages have been around since 2002, our site has earned the trust and respect of our fans and visitors. The Bay Area is one of America’s top five markets. About the size of New Jersey, the Bay Area has a population that’s slightly larger than Washington’s. Our pages are consistently among the top Bay Area-related search results (see below). You can create a YouTube channel like millions of others, but only a few can advertise on our site. You can pay $5 million for one 30-second Super Bowl ad, or you can communicate with your customers here for the next three months to two years at a fraction of the cost. Be sure to read the About page if you want to know more about our background and philosophy.
Our primary objective is—and always will be—to provide the best experience for visitors to our site. Our secondary objective is to keep our sponsors happy.
We can basically place your advertising banner (one banner) anywhere on our site. But to strike the right balance between our two objectives above, we’ve decided to place banners/embedded videos near the top of the page. Since our site will never be plastered with lots of ads—we work with only a few sponsors—your banner will stand out clearly. Minimalism is good for individuals and Web sites. And since you’ll be working with us directly—and not through an ad broker/server—your banner will not be blocked by third-party software. After the scandals involving Facebook/Google and fake news/hate videos, it’s nice to know exactly where your ad will appear (no programmatic advertising here!). Once we set up your ad, it will be displayed automatically on all of our pages (36 and counting).
As you can see, the way we display ads on our site is clear and yet as unobtrusive as possible. Contrast that with sites that keep serving annoying pop-up ads when you scroll or click on something—and enough with the “Please rotate your device” message.
To keep things simple, we can start with your static company/site logo and direct traffic to you when people click on it. Note that just having your banner all over our site gives your company mindshare among Northern California residents. Of course, if you want to improve the click-through rate, you should create a compelling message and design some sort of animated picture (GIF file or Adobe Flash file, for example)—if you haven’t done so already. Our only requirement is that it should load fast and be legible in our banner window (256 by 144 pixels, the same aspect ratio as HDTV). You can change your banner anytime you want by simply sending us a different file each time.
Instead of a banner, you can have an embedded video that people can click to play. It’s completely your choice. For videos you need to upload to YouTube or your own server first, then we will simply use the embedded code for our site (YouTube and others use iframes to display content on third-party sites). If you’re not able to insert a promo code or keyword in your video, we can provide a custom message for you on our home page and our marquee pages such as Bay Area Radio Guide and A Practical Cheese Guide.
A word about how YouTube operates: When someone plays an embedded video on a third-party site, it will not be reflected in the video’s official view count. So if you have set up a YouTube channel, you should ask Google if there’s a way to keep track of clicks from third-party sites.
The order of banners is first-come first-serve. So if you sign up first, your banner will appear above others when displayed on a small mobile device. Contact us for our special offer.
In order to remain nonpartisan, we thought we’d only accept ads for ballot measures and nonpartisan offices. But some initiatives are just as divisive and polarizing as partisan offices (remember California Proposition 8 and Proposition 187?). Trying to pick and choose political ads is a fool’s errand. So bring on the political ads. Note that they will be displayed in a sidebar column above our Radio Menu.
Our Own Top 10 List
According to Joomla, our content management system, these are the 10 most popular pages on our site since December 2012.
- Gold Rush and Silicon Valley
- A Practical Cheese Guide
- Bay Area Radio Guide
- Bay Area Radio Mix
- Bay Area Treats
- Bay Area Radio Guide 2
- American Indian History
- Home Page
- Radio Formats Illustrated
- About Bay Area Radio
First published in June 2014, our Cheese Guide became our No. 1 page just 16 months later, but our Bay Area Radio Guide remains the all-time leader for now. And then something happened in 2018 that caused the Gold Rush and Silicon Valley page to surge ahead of our Cheese Guide by almost 10,000 hits.
Search and Ye Shall Find (Sometimes)
Here are the August 2018 results if you use Google from a U.S. location.
|"bay area radio" directory history||4|
|"bay area radio" directory||2|
|bay area cheese guide||5|
What about Bing? Well, this also-ran engine used to have our pages in the top 10, but after we moved to our own domain in December 2012, Microsoft became hopelessly confused. Before you clap for Google, we’d like to point out that it was Google that failed to index our pages between 2005 and 2007—ironic considering it was Blogger’s parent company. So here’s search engines’ dirty little secret: they are far from perfect. We are painfully aware of their shortcomings because we’ve been conducting monthly tests since 2003. Note that Yahoo uses either Microsoft or Google to power its search engine.
Turnabout Is Fair Play
This is how we rate our two main search engines.
Copyright © 2002-2019 Calba Media LLC. All rights reserved.